Key Insights

The study of marketing, including areas like digital marketing, focuses on understanding what customers need, the environment where businesses operate, and their competitors. This helps create the right marketing mix, which includes product, price, place, promotion, and positioning to meet customer needs in a profitable way.

This course uses general management and marketing ideas and applies them to specific areas of digital technologies. This approach helps students gain expertise, knowledge, and skills in digital marketing.

Another important part of this course is employability. There are many initiatives designed to help students show their practical learning and continue their professional growth.

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Digital Marketing Management MSc at Coventry University

Rankings

Ranking Source	Ranking
University The Guardian, 2025	42
UK University The Complete University Guide, 2025	68
Europe QS, 2025	190

Digital Marketing Management MSc at Coventry University

Eligibility Criteria

12th Grade

There is no specific cutoff mentioned for 12th grade.

Graduation

Applicants usually need an honours undergraduate degree with a minimum of 2:2 in a relevant subject. Those with degrees in other fields may be considered individually. Candidates with relevant work experience are also encouraged to apply. Students from certain universities can be accepted with 55% in a 3-year degree, except for Health and Life Science courses.

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IELTS

Marks: 6.5

Applicants need a minimum score of 6.5 in IELTS with no component lower than 5.5.

PTE

Marks: No specific cutoff mentioned

No specific cutoff mentioned.

Exams Accepted	Qualifying Score
IELTS	6.5

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Digital Marketing Management MSc at Coventry University

Application Process

Application Process for Coventry University

Step 1: Prepare Your Application Documents

Before you start your application, make sure you have the following documents ready:

Letter of Recommendation (LOR): You will need one academic reference from a teacher or professor.

Step 2: Additional Documents Required

In addition to your LOR, you may need to submit other documents. These can include:

Your academic transcripts.
A personal statement explaining why you want to study at Coventry University.
Proof of English language proficiency, such as IELTS or TOEFL scores.

Step 3: Start Your Online Application

Once you have all your documents ready, you can start your application online. Visit the following link to access the application portal:

Coventry University Application Portal

Step 4: GyanDhan Grading

After submitting your application, it will be graded according to the GyanDhan grading system. This helps ensure that you meet the university's criteria for admission.

Digital Marketing Management MSc at Coventry University